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British Empire Marketing Board, 1927 [via]. Despite the sometimes underdetermined discourse surrounding it, there is nothing particularly new about the identification of a product with its place of production. One the earliest examples can still be found preserved in the ruins of Pompeii, on amphora inscribed with the word “Vesuvinum”—wine, from Vesuvius.1 But despite this […]
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At different scales, and within unique (and sometimes conflicting) patterns of discourse, individual perceptions of the system of global production have become a tangled snarl of impossible imaginings. For the consuming public, the origin of things are written in the labels they wear, the companies, brands, and individuals known to organize their assembly, and, often, […]