How’s My Trans-Stellar Utility Lifting?

On the typography of the original Alien.

Alien

Typeset in the Future, (1979).

Replete with instances of the (now) familiar science fiction corporation trope (with “the company’s” logo branded on clothing, cups, and nearly every disposable commodity), the film’s most intriguing visuals are found in designer Ron Cobb’s work on the April 2078 iteration of the “Semiotic Standard.” Reviewing the design language Cobb created “For All Commercial Trans-Stellar Utility Lifter And Heavy Element Transport Spacecraft,” my favorite would have to be the one for “artificial gravity absent.”

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